Skip to main content

Sell More Ads to Invest in More Movies and TV Shows

The newly combined Viacom CBS is looking to sell more ads to invest in more movies and TV shows and to become a bigger player in the growth of the streaming video business. But in November, bigger rivals Disney launch their own services, and streaming pioneer Netflix spends more money on original shows and movies, so larger companies may still not be big enough to be competitive.

Viacom CEO Bob Bakish

Viacom CEO Bob Bakish has declared ViacomCBS to be "one of the few companies that has the breadth and depth of content and can shape the future of the industry." Separated in 2006, Viacom announced a long-awaited reunion last week. Viacom owns a Paramount Pictures movie studio and pays for TV channels such as Comedy Central, MTV and BET, while CBS has a stake in broadcast networks, TV stations, showtime and CW wireless networks.

ViacomCBS will be one of the few companies that has a rich and in-depth content and can shape the future of the industry. CBS is one of the first media companies to launch its own streaming service, CBS All Access. Available for $ 6 a month, the service includes a new "Star Trek" series, a revival of the "Twilight Zone", and an archive of past and current broadcast shows.

Comcast's NBCUniversal and AT & T's WarnerMedia are now Disney's own service to challenge Netflix, Amazon, Google and other entertainment companies. To expand the library, Disney acquired Fox's entertainment business for $ 71 billion in March, while DirecTV owner AT & T bought Time Warner for $ 81 billion last year.

CBS CEO Joe Ianniello, who will be responsible for the combined company's CBS business, said in an interview with analysts that content from Nickelodeon, BET, MTV and Comedy Central could be added to Showtime for CBS All Access and Paramount films. CBS's ad-supported CBSSports HQ and ET Live can be added to Pluto TV.

And the company wants to strengthen the international proposal. This merged company offers one-click access to premium American programming that moves seamlessly across borders and hundreds of thousands of hours of local production international programming.

Completed deal in the end of this year

When the deal is completed by the end of this year, ViacomCBS will have a library of more than 14,000 TV episodes and a combined 3,600 movie title, including franchises such as "Star Trek" and "Mission: Impossible". It was a major content consumer, with Netflix expected to spend more than $ 13 billion last year or nearly $ 15 billion in 2019. Both companies now order or produce more than 750 series. But the merged company will still be small. The market value of CBS is $ 18 billion and Viacom is about $ 11.7 billion. Disney is nearly $ 250 billion, and Netflix is ​​$ 113 billion.

CBS says it has 8 million subscribers combined with All Access and Showtime streaming services. It's a lot less than the 600,000 US subscribers that Netflix has, but it's on par with the number of HBO Now subscribers, the network's standalone streaming service. And Paramount Film Studios, despite its popularity like last year's "A Quiet Place" and the latest "Mission: Impossible" sequel, accounted for 5% of market share in the box office this year. It has not been in the top five since 2011.

Neil Begley, Moody's media analyst, said other acquisitions may need to be considered for ViacomCBS to maintain. But the majority of smaller companies, such as Discovery, AMC Television Network, MGM and Lionsgate Movie Studios, remain, reducing the number of possible goals, he said. He said there will be a big question as to whether the new company will focus on subscription services like CBS All Access and Showtime or free advertising support services like Pluto TV owned by Viacom.

Or both can continue. If you're going in both directions, you're blocking bets, but what's the best strategy you can punch. The entire stock transaction will give CBS shareholders the rest of the merger and Viacom shareholders of about 61pc. These companies said the merged company would generate $ 28 billion in revenue. Combining these companies is said to save $ 500 million annually.

CBS and Viacom have many relationships

After being split in 2006, both CBS and Viacom are controlled by state entertainment. Shari Redstone, daughter of the media giant Sumner Redstone, runs the holding company. This split was the way to separate Viacom's networks, such as MTV, Nickelodeon, and BET, from the slow growth of the CBS network at the time.

But over time, the fate of the two companies changed. CBS, the long-time head of Les Moonves, became more profitable and Viacom struggled as Paramount Studios' weakness and those who preferred streaming dropped the cable. Recombination is now meaningful because media companies are expanding their content offerings to more effectively compete with advertising costs.

However, Moonves opposed this idea because CBS is more powerful and profitable than Viacom. Faced with several charges of sexual misconduct in the past year, Moonves' acting changed its dynamics. Under the agreement, Shari Redstone agreed not to push for a reunion for at least two years, but the CBS itself has opened up the possibility.

Redstone will be chairman of the merger company board. Redstone explains, We will establish a world-class multi-platform media organization suitable for growing in a rapidly changing industry. Viacom's stock price rose 2.4pc and CBS 1.4pc, and Wall Street is expecting this deal especially recently. Disney's stock rose 1pc and Netflix was less than 1pc.


Popular posts from this blog

Government Announced E-Commerce Policy Framework | Doom updates

Doom updates a month ago, when the government announced its long-awaited e-commerce policy framework, the sector finally came into the spotlight, repeating its hopes for takeoff.

After gathering the opinions of various stakeholders, the document presented the main challenges and specific steps to be taken to revitalize the digital engine of the economy. Pakistan's e-commerce But Pakistan's e-commerce has often found people split, which stems from the lack of majority confidence in online shopping. A few tech players, especially the riders, have succeeded in changing behavior among the masses, while others have fallen far behind most people from certain social classes or ages. Facts and figures about the industry's remarkable growth, which was 93% last year, are often quoted to hint at the country's way to digital destruction.
But even an objective cross-sectional comparison with other developing countries still shows how the market was discovered. Our e-commerce total…

The Pesticide Market has Developed Gradually | Doom updates

Doom updates best news updating website new news has been here as the pesticide market has developed gradually since the introduction of pesticides in 1954. But that growth has grown rapidly over the last few decades.
The market size, estimated at $ 220.00 million, is expected to grow by nearly 57% by 2024 to $ 330 million. Cotton crops are the main consumer of pesticides.

As the crop manages 8 to 13 sprays during the crop season, about 80% of pesticide is used to kill worms that attack cotton. Pesticide Regulations 1971 and Pesticides It is estimated that Punjab is applied 88.3pc of pesticide, which contributes 79pc to the total output. Pesticide Regulations 1971 and Pesticides. The Pesticide Rules of 1973 regulate the use of pesticides in the country. But overkill of the killer by farmers and by the distributors and merchants is rampant. Founded to control fake pesticides and fertilizers, the Punjab Task Force confiscated at least 188,949 liters of fake pesticides in the last seven…

Maulana Fazlur Rehman his Jamiat Ulema i Islam | Doom updates

On Friday, Maulana Fazlur Rehman, his Jamiat Ulema-i-Islam power chief, resigned Prime Minister until Sunday (yesterday). Patriarch JUI-F warned that voters who claimed to have been stolen last year's election if they did not quit before the two-day deadline had ended would be free to choose what they thought best. To break 14 months old Pakistani Tehrik-i-Insaf government While speaking to his followers late evening Governor JUI-F was told by Prime Minister Lim Ran Khan that people could enter the prime minister's house and force him to arrest him. "We won't be able to show more patience after that point. That is, the deadline has expired," he said for five days in Karachi and other cities amid cheers from supporters who came down the capital a day ago.
It wasn't clear how long Maulana planned to stay in Islamabad until these lines were written on Saturday morning, and as indicated in the speech, his supporters would use violence to force the boss to resign…